Which of the following best defines the term 'stickiness'?
a. The number of people exposed to the message.
b. The average number of times someone is exposed.
c. The ability to draw repeat visits and to keep people.
d. A comparison of how well different creative executions generate a response.
e. The number of people exposed to an online ad who actually select to see it.
c. The ability to draw repeat visits and to keep people.
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It costs five times as much to acquire a new customer as it does to retain an existing customer.
a. True b. False
The difference between the return on the market portfolio of assets and the risk-free rate of return represents the premium the investor must receive for taking the average amount of risk associated with holding the market portfolio of assets
Indicate whether the statement is true or false
In many cases a firm that has gone private via an LBO subsequently re-emerges as a publicly traded firm (via another IPO). This transaction is called a
a. reprise IPO. b. resumption. c. reverse LBO. d. rollover.
At Rolce Technologies, the core design team of 10 employees has daily "stand-up" meetings. All the core design team members gather standing up for a rapid-fire update on current projects. These stand-up meetings are representative of which of the following components of the organization's culture?
A. rituals B. physical structures C. solidarity D. espoused values E. enacted values