When you use language _______, you make your speech more memorable and more colorful for your audience
a. clearly
b. vividly
c. correctly
d. simply
b
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Which of the following models of PR practice is found most often in excellent PR programs?
a. press agentry b. public information c. two-way asymmetric d. two-way symmetric
Chapter 5 discusses the importance of your personal experience being typical, but not too typical. According to the chapter, what does "typical" mean in relation to personal experience?
What will be an ideal response?
An ______ focuses on persuading audiences to take action, whereas a ______ focuses on content that resonates with audiences they made.
A. influencer; creator B. creator; influencer C. advocate; ambassador D. ambassador; advocate
The text outlines three reactions to change in organizations. What are these three reactions? Do these reactions occur at all stages of the change process (e.g., during the processes of change development, planning specific programs, and change implementation)? Use an example or examples to illustrate your response.
What will be an ideal response?