_____ is the element in the promotional mix that evaluates people's attitudes, identifies issues that may elicit their concern, and executes programs to gain their understanding and acceptance
a. Personal selling
b. Advertising
c. Sales promotion
d. Public relations
ANSWER: d
Public relations is the element in the promotional mix that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance. It is a vital link in a forward-thinking company's marketing communication mix.
You might also like to view...
Pricing strategies tend to change and evolve as the average product passes through its life cycle
Indicate whether the statement is true or false
The federal judicial branch of the U.S. government
a. interprets statutes. b. passes statutes. c. issues executive orders. d. creates administrative agencies.
Over the period 2000 through 2006, the average annual return on stocks was about 20%
Indicate whether the statement is true or false
Characteristics often attributed to the entrepreneur include
a. commitment, determination, and perseverance. b. a preference to be a loner. c. being power hungry. d. a tendency to be indecisive.