What are the four goals of an introduction and why is each goal important? What are the three goals of

a conclusion and why is each goal important? What are the three parts of a complete transition and why
is each part important?

What will be an ideal response?


Introduction: 1. gain the attention and interest of your audience; 2. influence the audience to
view the speaker and the topic favorably; 3. clarify the purpose of thesis of the speech; 4. preview the
development of the topic. Conclusion: 1. signal the end; 2. summarize the main points; 3. make a final
appeal. Transition: 1. internal summary; 2. link; 3. internal preview.

Communication & Mass Media

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This greenwashing sin is committed when a company claims that a product is green based on an unreasonably narrow set of attributes without attention to other important environmental issues

A) no proof B) hidden trade-off C) vagueness D) irrelevance E) lesser of two evils

Communication & Mass Media

In what case did the Oregon Supreme Court in 2011 say that merely searching for child pornography would not count as possession?

a) Ashcroft v. ACLU; b) U.S. v. American Library Association; c) Oregon v. Barger; d) Renton v. Playtime Theatres; e) Young v. American Mini-Theatres.

Communication & Mass Media

A program that is accidentally downloaded by a computer user, installs itself on the person’s computer, and records information is known as:

a. phishing b. hijacking c. spyware d. hacking

Communication & Mass Media

Organizations have shown little interest in training employees to be better listeners

Indicate whether the statement is true or false

Communication & Mass Media