What is the relationship between Apple's brand and its value proposition?
What will be an ideal response?
Apple's value proposition is the set of benefits that satisfy customers' needs. This intangible value proposition is made physical by an offering, including some combination of products, services, information, and experiences–for example, Apple's mobile devices and services provided in its stores. Apple's brand is an offering from a known source that people associate with qualities such as innovation and fun. Thus, the brand contributes to the experiences that make the value proposition physical.
You might also like to view...
Describe four tasks the purchases computer application performs automatically in the integrated purchases processing system
Recording a credit to all owner's equity accounts will increase the account
Indicate whether the statement is true or false
The fact that members of virtual teams may have little in the way of shared ______ makes the development of team identity more difficult.
A. diversity B. context C. respect D. complexity
Valley Spa purchased $7,800 in plumbing components from Tubman Co. Valley Spa Studios signed a 60-day, 10% promissory note for $7,800. If the note is dishonored, what is the amount due on the note? (Use 360 days a year.)
A. $130 B. $8,050 C. $7,930 D. $7,800 E. $8,130