In paragraph 1, the origin of the word aesthetics is

1. Within every culture, there is an overall sense of what is beautiful and what is not beautiful, what represents good taste as opposed to tastelessness or even obscenity, and so
on. Such considerations are matters of aesthetics. Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product, label, or

package. Likewise, different parts of the world perceive aesthetic styles differently. Aesthetic elements that are attractive, appealing, and in good taste in one country may be perceived differently in another.
2. There is nothing inherently “good” or “bad” about any color of the spectrum; all associations and perceptions regarding color arise from culture. Red is a popular color in most parts of the world; besides being the color of blood, in many countries red also is tied to centuries-old traditions of viticulture and winemaking. One recent study of perceptions
in eight countries found that red is associated with “active,” “hot,” and “vibrant”; in most countries studied, it also conveys meanings such as “emotional” and “sharp.” As such, red

has positive connotations in many societies. However, red is poorly received in some African countries. Blue, because of its associations with sky and water, has an elemental connotation with undertones of dependability, constancy, and eternity. White connotes purity and cleanliness in the West, but it is associated with death in parts of Asia. In the Middle East, purple is associated with death. Another research team concluded that gray connotes inexpensive in China and Japan, whereas it is associated with high quality and
high cost in the United States.

a. Greek.
b. Swedish.
c. Russian.
d. Spanish.


a. Greek.

Language Arts & World Languages

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"Role" is defined as _____. a. the position the writer assumes (i.e. student, expert, or critic)

b. the main purpose of a piece of professional writing. c. a type of audience member who pretends to be an expert on a subject. d. the resolution of a character in a story.

Language Arts & World Languages

For each of the topic sentences below, choose which of the reporters' six questions the paragraph will

develop. The terrorists chose their targets well since they knew that section of Manhattan in New York, and the Towers themselves, would be filled with thousands of Americans and people from other countries meeting at the Twin Towers. a. What b. When c. Where

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Which sentence contains a dangling modifier?

a) On her way home, Jan found a gold man's watch. b) Leaking in several places, the troops abandoned their tents. c) I heard my kid outside with the dog yelling and laughing.

Language Arts & World Languages

The conclusions section of a report presents

a) facts you have uncovered b) suggestions or actions that should be taken c) ideas or beliefs you develop based on your findings d) a persuasive plea

Language Arts & World Languages