Steve, the management accountant of a company, is not familiar with the concept of prudence in financial reporting. Which of the following IMA standards is Steve violating?
A) Confidentiality
B) Materiality
C) Disclosure
D) Competence
D
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Which of the following initial contact statements should be avoided?
A) May I have some of your valuable time? B) We highly value your opinion and would like to ask you a few questions. C) Would you like to answer a few questions? D) Both A and C should be avoided.
The greatest degree of control for committed fixed costs is exerted
a. in the post-investment audit. b. during the life of the investment. c. prior to acquisition. d. by equipment operators.
Which of the following is not true about India, according to the text?
A. India has 150 to 200 million people who are completely fluent in spoken English. B. India has 300 million people 20 to 34 years of age. C. India has 6.1 students in college, versus only 3.4 million college students in China. D. India has a total population of 1.27 billion people, the third largest in the world. E. India generates 13 percent of its GDP from the manufacturing sector, versus 30 percent for China.
As the marketing manager of your firm, you are responsible for evaluating segments based on their attractiveness. Identify the five criteria and explain how your firm would use this information to determine if a segment is worth pursuing.
What will be an ideal response?