Taryn is a media buyer who has been asked to determine the best areas in Montana, South Dakota, North Dakota, and Wyoming to target billboards where Native Americans might see them. How can Taryn find the best place to position these billboards?
A. She can use Google Maps to examine the locations.
B. There is nothing she can do except fly to each state and inspect each location personally.
C. She can use a global positioning system (GPS) and sophisticated software.
D. She can use the annual billboard report issued by the American Advertising Association.
E. She can use a national plant operator that provides a lifestyle location service.
Answer: C
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