When a public relations officer at a corporation works hard to influence how the public will interpret a particular act or event, that PR specialist is said to be practicing:
A) Media spin
B) Capitulation
C) Resistance
D) Libel chill
E) Self-censorship
A) Media spin
You might also like to view...
Which of the following statements is TRUE of a corporation?
A) Shareholders can be required to pay debts of the corporation. B) Shares of stock cannot be readily purchased and sold by investors on an organized stock exchange. C) Shareholders are authorized to sign contracts or make business commitments on behalf of the corporation. D) Corporations pay income tax on corporate earnings, and shareholders pay income tax on the dividends received.
The state of Illinois has passed a law requiring that every automobile be inspected at least once a year for pollution control. Anfang Enterprises is considering entering into this type of business. After extensive studies, Joseph Anfang has developed the following set of projected annual data on which to make his decision: Direct service labor $363,000.00 Variable service overhead costs
270,000.00 Fixed service overhead costs 280,000.00 Marketing expenses 120,000.00 General and administrative expenses 170,000.00 Minimum profit 90,000.00 Cost of assets employed 500,000.00 Anfang believes that his company will inspect 100,000 automobiles per year. The company earns an average of 18.75 percent return on its assets. The price to be charged for inspecting each automobile using the gross margin pricing method would be calculated as follows: a. ($1,203,000.00 ÷ 100,000) + [($1,203,000.00 ÷ 100,000) ? ($90,000 ÷ $1,203,000.00)] b. ($1,203,000.00 ÷ 100,000) + [($500,000 ÷ 100,000) ? 0.1875] c. ($913,000.00 ÷ 100,000) + {($913,000.00 ÷ 100,000) ? [($90,000 + $290,000) ÷ $913,000.00]} d. None of these
Which of the following is a promotional technique that involves giving buyers free or low-cost items in the product package to encourage buying?
A) point-of-purchase display B) sweepstakes C) loyalty program D) refund or rebate E) premium
Which of the following terms refers to the maximum number or value of shares that a corporation is permitted by its charter to issue?
A) amortized share capital. B) authorized share capital C) regulated share capital D) chartered share capital E) aggregate share capital