What can be defined as a statement by a credible person (source) that lends weight and authority to the speaker's presentation?

a) Testimon
b) Statistic
c) Explanation
d) Example


A

Communication & Mass Media

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What do sales figures, voting results, and market share indicate about an audience?

a. Its action b. Its benchmark c. Its awareness d. Its attitude

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Because of its presumptions, at IBM, any one arguing to fire an incompetent employee

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He introduced an era of newspaper competition by using every type of transportation to get the latest news:

a. Benjamin Day b. James Gordon Bennett c. Horace Greeley d. Henry Raymond e.Charles Dana

Communication & Mass Media