The process of dividing a total market into market groups because people within each group have relatively similar product needs is called
A. segmentation.
B. diversification.
C. target marketing.
D. concentration.
E. customization.
Answer: A
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Information-based messages used to establish status and gain power is called ______.
a. rapport talk b. report talk c. small talk d. purposeful talk
Which of the following statements is correct with respect to a real estate mortgage?
a. It must be signed only by the mortgagor (borrower). b. It must be recorded in order to be effective between the mortgagor and the mortgagee. c. It does not have to be recorded to be effective against third parties without notice if it is a purchase money mortgage. d. It is effective even if not delivered to the mortgagee.
Identify which of the following statements is true.
A) Section 351 provides for nonrecognition of gain for the transferee corporation when it distributes appreciated land that is boot property to a shareholder. B) A corporation must recognize a loss when transferring noncash boot property that has declined in value and its stock to a transferor as part of a Sec. 351 exchange. C) The transferee corporation's holding period for assets acquired in an exchange meeting the Sec. 351 requirements includes the transferor's holding period for the property. D) All of the above are false.
Under GASB standards, if a government only has six governmental funds and two enterprise funds how many basic financial statements would it prepare?
A. Six. B. Five. C. Nine. D. Seven.