Through ________ pricing, a marketer pays for an advertisement based on the number of times users select the advertisement and are directed to the product's webpage
A) cost per impression
B) cost per customer
C) cost per order
D) cost per click
E) cost per conversion
D
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Which of the following statements is true regarding the mature stage of high-tech products?
A) customer knowledge is low B) perceived brand differences are small C) marketing tactics are promotion oriented D) marketing tactics are not given priority
The term "preferred" comes from the fact that preferred shareholders receive all past (if cumulative) and present dividends before common shareholders can receive any cash dividends—in other words,
their dividend claims are preferred over common stock dividend claims. Indicate whether the statement is true or false.
An activity-based costing system that is designed for internal decision-making will not conform to generally accepted accounting principles because:
A. activity-based costing results in less accurate costs than more traditional costing methods based on direct labor-hours or machine-hours. B. under activity-based costing the sum of all product costs does not equal the total costs of the company. C. activity-based costing has not been approved by the United Nation's International Accounting Board. D. under activity-based costing some manufacturing costs (i.e., the costs of idle capacity and organization-sustaining costs) will not be assigned to products.
Which of the following is a portable and personally identifiable medium?
A. Internet B. direct mail C. interactive TV D. cell phone E. DVR