According Knobloch-Westerwick, ________ refers specifically to the potential that content has to induce positive feelings
a. hedonic valence
b. semantic affinity
c. absorption potential
d. excitatory potential
a
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When preparing visual aids, the basic design principle of repetition means
A. making elements similar instead of very different. B. placing items on the page arbitrarily. C. using the same visual elements to strengthen organization and unity. D. grouping related items close together.
The PR practice of Investor Relations include the following objectives, EXCEPT:
a. encourage potential shareholders to buy company stock b. maintain the interest of counselors, analysts and the media c. fuel the growth of syndicated research d. encourage shareholders to hold onto stock
All of the following will contribute positively to individual credibility EXCEPT:
a) displaying similarities. b) citing sources. c) being clear and concise. d) hiding persuasive intent.
Unlike the United States, Canada ________
a. has done little to try and preserve multiculturalism b. has an official multiculturalism policy c. enforces assimilation among immigrant groups d. succeeds in preserving multiculturalism while increasing national unity