Define brand knowledge and explain its role in brand equity
What will be an ideal response?
Brand knowledge consists of all the thoughts, feelings, images, experiences, beliefs, and so on that become associated with the brand. When brands must create strong, favorable, unique brand associations with customers, they create positive customer-based brand equity. Then, when the brand is identified, customers react more favorably to the product and the way it is marketed.
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Bankruptcy is not the only option for businesses that want to avoid liability for their debts.
Answer the following statement true (T) or false (F)
Although having something to eat or drink may be a want, the desire for a specific brand name is referred to as a need
Indicate whether the statement is true or false
Which of the following costs is the most likely not allocated to a product in a job costing environment?
A) Indirect materials B) Factory maintenance C) Factory utilities D) Direct labor
Stocks A and B have the following data. Assuming the stock market is efficient and the stocks are in equilibrium, which of the following statements is CORRECT? A B Price$25 $25 Expected growth (constant)10% 5% Required return15% 15%
A. Stock A has a higher dividend yield than Stock B. B. Currently the two stocks have the same price, but over time Stock B's price will pass that of A. C. Since Stock A's growth rate is twice that of Stock B, Stock A's future dividends will always be twice as high as Stock B's. D. The two stocks should not sell at the same price. If their prices are equal, then a disequilibrium must exist. E. Stock A's expected dividend at t = 1 is only half that of Stock B.