Gavan and Rebekah want to buy a flat screen TV. They look at several brands in several different stores before finally deciding on a Sharp. The TV set was the most expensive model they saw, but they felt it had better colors and would be more reliable. In this case, the TV is a(n)
A. impulse product.
B. emergency product.
C. specialty product.
D. heterogeneous shopping product.
E. homogeneous shopping product.
Answer: D
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A) venture agents B) internal customers C) buzz agents D) lead users E) connectors
Give an example of discriminative listening.
What will be an ideal response?
Which of the following is the role of an internal auditor in an organization?
a. to establish the controls for the organization b. to write the code of ethical business conduct for the organization c. to test the system of internal controls in order to attest that there are no material weaknesses d. to assist management with the evaluation of internal controls currently in place
Semantics and jargon are related to which of the following communication barriers?
a. poor listening b. trust and credibility c. perception d. filtering