In a corporate VMS,
A. customers are excluded.
B. marketing channel members are linked by legal agreements.
C. marketing channel members are independent.
D. all stages of the marketing channel are combined.
E. there is dual ownership among channel members.
Answer: D
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In order to achieve placement of a news release, which of the following should you avoid?
A) directing a release to a specific reporter B) frequently using exclusives C) determining how best to contact a reporter or editor by asking them for their preference D) calling a reporter or editor yourself, rather than have an assistant make the call
What are examples of “first resort” and “last resort” impasses procedures?
What will be an ideal response?
If assets total $9,000 and owner's equity $4,000, liabilities must total:
a. $13,000. b. $ 5,000. c. $ 4,000. d. $ 1,000. e. none of the above.
Which of the following is FALSE concerning face-to-face meetings?
a. Face-to-face meetings make it harder to reach consensus. b. Face-to-face meetings are helpful when communicating sensitive issues. c. Face-to-face meetings help establish group rapport. d. Face-to-face meetings are preferred to electronic meetings when participants don't know each other.