Which of the following actions should be taken immediately after an MPR event to ensure the event's success?
A) sending thank-you notes to participants
B) making plans for future events in the community
C) distributing extra takeaways to employees
D) providing media with access to an event's location
E) placing advertisements on national TV to saturate the market
A
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Which of the following is an example of an e-mail flame?
a. Jon sending an e-mail that is blunt, insensitive, and rude to another coworker b. Susan sending an off-color joke to the entire company c. Alice using Facebook to complain about a customer d. Daniel using his company e-mail address for personal business
Which of the following is a FALSE statement regarding how the testimony of witnesses can be problematic?
a. Witnesses can forget important facts. b. Witnesses can be confused by opposing attorneys. c. Witnesses can commit perjury. d. Witnesses may depend on their written summary of the facts.
A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________
A) quota sampling B) snowball sampling C) stratified sampling D) cluster sampling E) respondent sampling
Report formats are likely to vary based on all of the following except ________
A) the marketing research firm conducting the research B) the client for whom the project is being conducted C) the nature of the project itself D) the client's method of payment