One way to overcome audience resistance to your message is to
A) use the hard-sell approach.
B) address possible concerns that your audience has.
C) emphasize the positive.
D) indicate the competition is not worth addressing.
E) speak negatively about the competition.
Answer: B
Explanation: B) The key to overcoming resistance is to anticipate audience objections and concerns. If you can address these concerns before the audience brings them up, all the better. For example, a new music download system might have security concerns. Informing your audience that you have hired a well-known security firm to eliminate virus problems is an example of addressing that concern.
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The following set of items describes activities completed by a company in purchasing and paying for merchandise. For each activity, identify whether or not the activity adheres to or violates sound internal control procedures. The clerk in the accounting department records both purchases and payments of invoices
a. Adheres to sound internal control procedures b. Violates sound internal control procedures c. Neither strengthens nor violates internal control
One of the best ways managers can help build trust is to:
a) ensure that organizational guidelines are followed. b) protect the interests of those who are not present at the time as if they were. c) promote responsibility and total quality expectations. d) demonstrate integrity and ethical behavior.
A company's ledger is:
A. A journal in which transactions are first recorded. B. A record containing all accounts and their balances used by the company. C. A collection of documents that describe transactions and events entering the accounting process. D. A list of all identification numbers used by the company. E. A record containing increases and decreases in a specific asset, liability, equity, revenue, or expense item.
Which of the following statements is CORRECT?
A. Other things held constant, the less debt a firm uses, the lower its return on total assets will be. B. The advantage of the basic earning power ratio (BEP) over the return on total assets for judging a company's operating efficiency is that the BEP does not reflect the effects of debt and taxes. C. The return on common equity (ROE) is generally considered less significant, from a stockholder's viewpoint, than the return on total assets (ROA). D. The price/earnings (P/E) ratio tells us how much investors are willing to pay for a dollar of current earnings. In general, investors regard companies with higher P/E ratios as more risky and/or less likely to enjoy higher future growth. E. Suppose you are analyzing two firms in the same industry. Firm A has a profit margin of 10% versus a margin of 8% for Firm B. Firm A's total debt to total capital ratio is 70% versus 20% for Firm B. Based only on these two facts, you cannot reach a conclusion as to which firm is better managed, because the difference in debt, not better management, could be the cause of Firm A's higher profit margin.