Which of the following statements is true about Gen Xers?
a. They are a primary target for marketers promoting family-oriented products.
b. They control the majority or of America's net worth.
c. They spend more on luxury products and services than any other cohort.
d. They are the group least affected by the Great Recession.
ANSWER: a
Gen Xers constitute forty-five percent of households with children, making this generation a primary target for marketers promoting family-oriented products and services.
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Indicate whether the statement is true or false
Jamal encourages risk taking and is appreciated for his or her candor and openness. He is most likely a:
A) Challenger B) Communicator C) Collaborator D) Contributor
To realize improvements in ease of production, a company should
A. keep production methods constant for employee continuity. B. increase the average number of customer queries solved per day. C. create an additional product as an adjunct to the main product. D. design products with fewer component parts. E. decrease the number of employees performing a particular task.
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