Which of the following would help prevent marketing mistakes in evaluating international market opportunities?
A. Assume that all cultures around the world are the same
B. Include local citizens in the evaluation process.
C. Do not "think locally."
D. Use machine translators.
E. Save money by cutting research into foreign markets.
Answer: B
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Explain the difference between price-takers and price-setters.
What will be an ideal response?
Retailers generally have a much higher degree of conversion than do manufacturing or professional firms
Indicate whether the statement is true or false
Xavier and Yolonda have original investments of $50,000 and $100,000 respectively in a partnership. The articles of partnership include the following provisions regarding the division of net income: interest on original investment at 10%, salary allowances of $27,000 and $18,000 respectively, and the remainder equally. How much of the net income of $40,000 is allocated to Xavier?
A) $20,000 B) $22,000 C) $32,000 D) $0
A favorable sales volume variance in variable costs suggests a(n) ________
A) increase in number of actual units sold when compared to the expected number of units sold B) decrease in number of actual units sold when compared to the expected number of units sold C) increase in variable cost per unit D) decrease in fixed costs