Explain viral marketing and buzz marketing
What will be an ideal response?
Buzz marketing generates excitement, creates publicity, and conveys new relevant brand-related information through unexpected or even outrageous means. Viral marketing is another form of word of mouth, or "word of mouse," that encourages consumers to pass along company-developed products and services or audio, video, or written information to others online. Buzz and viral marketing both try to create a splash in the marketplace to showcase a brand and its noteworthy features.
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The development of leadership theory began with ______.
a. situational leadership theory b. behavioral leadership theory c. substitutes for leadership theory d. leadership trait theory
The cost of merchandise available for sale minus the value of ending inventory at cost equals the _____
a. gross profit b. cost of goods sold c. beginning inventory d. open-to-buy
The five major families of law include all but which of the following?
A) common B) Romano-Germanic C) Islamic D) Asian-Pacific
Which of the following best describes a go-to-market approach?
a. How a new venture uses R&D b. A new venture’s plan to engage and deliver products and services to customers c. Quantity of product to be produced d. All of the above