Briefly define the term marketing mix and distinguish it from the term marketing strategy
Most companies use the term marketing mix to describe the combination of elements that they use to achieve their goals for selling and promoting their products and services. When a company decides which elements it will use, it calls that particular marketing mix its marketing strategy.
You might also like to view...
Providing ______ can reduce the tax burden on both the organization and the individual.
A. bonuses B. benefits C. merit pay D. commissions
The _______________________ for a single sentence present(s) a broad range of possibilities
a. structural patterns b. possibilities of interpretation c. key word usage d. possible lengths
The British, like U.S. persons, have a firm handshake
Indicate whether the statement is true or false.
Since service departments do not generate revenues, it is unnecessary to accumulate and allocate their costs.
Answer the following statement true (T) or false (F)