With respect to powerful brand elements, ________ is an extremely efficient means to build brand equity. This element functions as a useful "hook" to help consumers grasp what the brand is and what makes it special
A) the tangibility of a product
B) a product's shape
C) a slogan
D) a patent
E) a copyright
C
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The total retail experience is best defined as _____
a. a retail operating philosophy that stresses long-term relationships between a retailer and its customers b. value-generating elements in the retail transaction c. all the elements in a retail offering that encourage or inhibit consumers during their contact with a retailer d. those retail strategies that contribute to total satisfaction among all retail stakeholders
Multiple Choice: Conceptual Assume that inflation is expected to decline steadily in the future, but that the real risk-free rate, r*, will remain constant. Which of the following statements is CORRECT, other things held constant?
A. If the pure expectations theory holds, the Treasury yield curve must be downward sloping. B. If the pure expectations theory holds, the corporate yield curve must be downward sloping. C. If there is a positive maturity risk premium, the Treasury yield curve must be upward sloping. D. If inflation is expected to decline, there can be no maturity risk premium. E. The expectations theory cannot hold if inflation is decreasing.
A "Love Has No Labels" public service advertising campaign that was sponsored by the Ad Council filmed a live event where skeleton images embraced behind a large x-ray screen, then the people walked out from behind the screen. The people who embraced represented different pairings of gender, race, sexual orientation, religion, ability, and age. This video used a(n) ________ appeal to get viewers to look at their expectations and implicit bias.
A. emotional B. product popularity C. product feature D. favorable price E. news
Identify a true statement about kaizen
A) It is based on the concept of continuous improvement. B) It is an intense, rapid improvement process. C) It is performed on a part-time basis. D) It involves a huge financial investment.