Which of the following best describes market segmentation?
A) differentiating a market offering to create superior customer value
B) identifying consumer needs and creating a product to meet those needs
C) arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
D) evaluating each market segment's attractiveness and selecting one or more segments to enter
E) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors
E
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A good primary source of market information is your sales force and customers
Indicate whether the statement is true or false
The board of directors of Lark Corporation declared a cash dividend of $3.50 per share on 57,000 shares of common stock on June 14, 20x5. The dividend is to be paid on July 15, 20x5, to shareholders of record on July 1, 20x5. The proper entry to be recorded on July 15, 20x5 is,
A) Cash 199,500 Dividends Payable 199,500 B) Dividends Payable 199,500 Cash 199,500 C) Cash 199,500 Dividends 199,500 D) Dividends 199,500 Cash 199,500
The AP/CD process is closely linked to functions and processes inside and outside the organization.
Answer the following statement true (T) or false (F)
Under the current law, lenders must meet quotas in extending credit to women and minorities
Indicate whether the statement is true or false