What role does the marketing mix play in implementing a marketing strategy?
What will be an ideal response?
The marketing mix components of product, price, place, and promotion are the tools that a company can use to differentiate its products from competitors' and to reach its goals in a target market.
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When the corporate brand is carried with individual product names it is known as co-branding
Indicate whether the statement is true or false
Although the leaders of Enron Corporation were manipulating the company's finances for their personal benefit, the company continued to be a major donor to Houston area charities. Enron had unethical business practices,
A. and manipulated the public sentiment for its own benefit. B. and falsified the company's finances through charitable donations. C. but practiced marketing ethics. D. but created a local ethical business climate. E. but demonstrated corporate social responsibility.
All of the following are convenience products EXCEPT:
a. milk b. tax preparation service c. gasoline d. ATM machines e. magazines
A machine originally had an estimated useful life of 6 years, but after 4 complete years, it was decided that the original estimate of useful life should have been 10 years. At that point the remaining cost to be depreciated should be allocated over the remaining:
A. 4 years. B. 6 years. C. 16 years. D. 2 years. E. 10 years.