Microsoft launched a massive $500 million marketing campaign when it introduced the Xbox, promoting the new product through in-store merchandising, retailer incentives, events, and sponsorships, in addition to traditional advertising
What stage of the consumers' adoption of a new product was Microsoft most trying to influence? Support your answer.
Microsoft may have been trying to influence the awareness and the interest stages. In the awareness stage, consumers learned about the Xbox for the first time. In the interest stage, consumers began to see how the Xbox might satisfy a need.
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Stock subscribers have all the rights of a common stockholder when they make the first installment (payment) on the stock subscription
Indicate whether the statement is true or false
Which of the following statements is most true of Traditionalists?
A. They prefer dynamic learning environments. B. They dislike trainers asking them to share their experiences. C. They don't mind being put on the spot in front of others. D. Most Traditionalists are now in retirement.
Money obtained through various types of loans is called
A. cash flow. B. factor proceeds. C. dividends. D. equity capital. E. debt capital.
Refer to Instruction 8.1. The risk of strategy #1 is that interest rates might go down or that your credit rating might improve. The risk of strategy #2 is: (Assume your firm is borrowing money.)
A) that interest rates might go down or that your credit rating might improve. B) that interest rates might go up or that your credit rating might improve. C) that interest rates might go up or that your credit rating might get worse. D) none of the above