Which of the following statements is most likely true about unsought products?

A) Unsought products are consumer products and services that customers buy frequently.
B) Marketers use aggressive advertising to convince consumers to buy unsought products.
C) Unsought products are typically purchased for further processing by industrial manufacturers.
D) Compared to convenience products, unsought products are purchased more frequently.
E) Unsought products offer many unique characteristics to status-conscious consumers.


B

Business

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According to your text, the ultimate goal of delivering superior customer service is to

A. increase brand recognition. B. increase the target market. C. decrease product returns. D. increase brand loyalty. E. decrease customer complaints.

Business

All of the following are true about heuristics EXCEPT

A) heuristics are rules of good judgment. B) heuristics are used when the modeler requires a guided approach to problem solving. C) heuristics are used when a solution that is "good enough" is sought. D) heuristics are used when there is abundant time and computational power.

Business

DBMS_OUTPUT is a package that contains multiple procedures, including PUT_LINE

a. True b. False Indicate whether the statement is true or false

Business

Related parties include the taxpayer's spouse, ancestors, lineal descendants, but not brothers and sisters.

Answer the following statement true (T) or false (F)

Business