________ ________ is the practice of measuring, managing, and analyzing market performance.
Fill in the blank(s) with the appropriate word(s).
Marketing analytics
Marketing analytics is the practice of measuring, managing, and analyzing market performance. Broadly, it is the processes and technologies that enable marketers to evaluate the success of marketing initiatives by measuring performance using business metrics.
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Sometimes a rise of only 10 percent in consumer demand can cause as much as a 200 percent rise in business demand for products for the next period. This is an example of ________
A) inelastic demand B) direct purchasing C) fluctuating demand D) derived demand E) a straight rebuy
________ is a measure of construct validity that measures the extent to which the scale correlates positively with other measures of the same construct
A) Convergent validity B) Discriminant validity C) Nomological validity D) Concurrent validity
How does Walmart help ensure that its entire supply chain is more eco-friendly?
a. It gives its suppliers credits for applying standards similar to its own. b. It manufactures everything in-house so that it can apply strict standards. c. It contracts with suppliers only from developed countries. d. It works only with suppliers that have signed the Paris Accord’s science-based standards.
What major problems with portfolio approaches have critics identified?
What will be an ideal response?