A unique selling proposition ad:

a. is a simple description of a key characteristic of the product
b. is descriptive but it also makes a claim for superiority
c. identifies something that the product has that all the competitors lack
d. focuses attention more on the consumer’s mind than the product itself


c. identifies something that the product has that all the competitors lack

Communication & Mass Media

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As a speaker, what special considerations apply when selecting a persuasive speech topic?

What will be an ideal response?

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Reporting unfounded rumors is a legitimate and increasingly accepted form of Internet journalism

Indicate whether this statement is true or false.

Communication & Mass Media

Discuss various ways in which culture and gender affect processes of self-disclosure. Provide examples

where appropriate to support your answer. What will be an ideal response?

Communication & Mass Media

When Jacob encounters a family crisis and handles it well, he is pleased to learn that he is able to operate well under high personal stress. Prior to the family crisis, Jacob's knowledge of how he would manage personal stress was in which area of the Johari window?

A) open area B) free area C) blind area D) unknown area E) hidden area

Communication & Mass Media