In what ways can a company use social media to its advantage?

Question

What will be an ideal response?

Answer 1

Social media marketing involves obtaining communications with consumers through social media sites. Social media marketing enables firms to promote a message and create online conversations through multiple platforms. Large markets can be targeted and reached through paid media, owned media, and earned media. Marketers can place ads on Google and Facebook just like they place an ad on television. In addition to placing ads, marketers can own their own media outlets and create messages on social networks. Most firms have owned websites but can also develop pages on Facebook and LinkedIn. Finally, markets can have earned media when consumers are communicating on social media sites. These digital word-of-mouth posts or interactions can promote a product or firm.