Sheila offers to pay $30,000 for a new car, but the salesman wants $32,000. The salesman offers to throw in a premium sound system with a value of $1500 and charge her $31,500. Sheila values the sound system enough to feel that this is a good deal. Sheila and the salesperson used which form of conflict management?
a. Compromise
b. Collaboration
c. Competition
d. Avoidance
a. Compromise
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Which of the following is a very popular marketing research method that enables the marketer to determine how customers value different levels of product attributes?
A) cohort analysis B) conjoint analysis C) segmentation analysis D) market analysis
Discuss the methods to develop an effective conclusion to a bad news message
What will be an ideal response?
What does Alfred Bandura mean by the term reciprocal determinism?
a. Personality is already determined when we are born, and so it shapes how we view and interact with our environment b. Personality is determined by our behaviour, our thoughts and feelings, in interaction with our environment c. Personality is the result of the environment, and only the environment can determine a person’s personality d. Both b and c
Kristin is a buyer for a local Costco.She is interested in having your line of one-of-a-kind jewelry displayed during a weekend promotion.However, her supervisor, Dave, says they have had too many unsuccessful jewelry displays lately and he does not want to present the idea to the store manager.What type of customer is Dave?
a. a saboteur b. an economic buyer c. an end user d. a decision maker