BENGAY aspirin, Cracker Jack cereal, Frito-Lay lemonade, and Fruit of the Loom laundry detergent are examples where consumers' ________ dictated that the extensions were inappropriate for the brand
A) brand knowledge
B) brand equity
C) brand stature
D) power grid
E) brand salience
A
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Heightened risk of material misstatement causes the auditor to perform audit procedures closer to year end
a. True b. False Indicate whether the statement is true or false
In an ABC classification system, an A item may have low ______.
A. value but high sales volume B. demand but high ordering cost C. quality but high holding cost D. quality but high ordering cost
Personal branding involves ________
A) deciding what makes you unique and desirable in the job market B) coming up with a tagline that describes what you do and who you are C) preparing a professional-looking business card and an elevator speech D) all of these
The Retained earnings account has a credit balance of $39,000 before closing entries are made. Total revenues for the period are $57,200, total expenses are $40,800, and dividends are $9800. What is the correct closing entry for the expense accounts?
A. Credit Expense accounts $40,800; debit Retained earnings $40,800. B. Debit Expense accounts $40,800; credit Income Summary $40,800. C. Debit Income Summary $40,800; credit Expense accounts $40,800. D. Debit Income Summary $40,800; credit Retained earnings $40,800. E. Debit Expense accounts $39,000; credit Retained earnings $39,000.