In the marketing plan outline, the ________ section provides a sketch of the market in which the
plan is to be implemented.
A) competitive landscape B) market segments
C) implementation D) market overview
D
You might also like to view...
The industries in which one company has historically chosen to be the first in changing price or making some other marketing-mix or strategic decision, ________ concept of game theory is used
A) prisoner's dilemma B) Nash equilibrium C) best strategy D) leader-follower
Service of process:
a. must be made personally. b. can be done by the plaintiff. c. involves the service of a complaint and summons on the defendant. d. can be waived under federal rules. e. Both c and d
Unsophisticated capital budgeting techniques do not:
A) examine the size of the initial outlay. B) use net profits as a measure of return. C) explicitly consider the time value of money. D) take into account an unconventional cash flow pattern.
Albert read Gem City's ad in the local newspaper advertising a one-quarter carat diamond ring for $89. Albert rushed to the store to buy the ring, only to be told by the salesperson that the ad was a misprint and the price should have been $289. Albert gave the salesperson $89 plus sales tax and demanded the ring. In this case:
A) the ad is a firm offer by the merchant, and the ring must be sold for $89. B) the ad is a contract and the store must abide by terms stated in the contract. C) the store must accept the price stated in the ad, but only if Albert has a copy of the ad with him. D) Albert is merely making an offer to Gem City to buy the ring for $89 plus sales tax.