Your marketing team has started the analysis of your company's marketing environment. Competition has been very intense in recent years in your industry, so you decide to place more emphasis on analyzing the competitive forces in your industry. You group your competitors into the four types that a firm normally faces. In general, which one of the four types of competitors do you think will be the most formidable for your company?
A. Total budget competitors
B. Features-oriented competitors
C. Brand competitors
D. Generic competitors
E. Product competitors
Answer: C
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A) social structure B) ecology C) ideology D) dogma
The law states that advertising to children cannot exceed 12 minutes per hour during weekdays. Which organization is responsible for making sure this time limit is not exceeded?
A) Federal Communications Commission B) Federal Trade Commission C) Food and Drug Administration D) United States Postal Service
______ leaders act as guides to team members who are free to identify goals, establish procedures, and reach their own conclusions.
A. Authoritarian B. Participative C. Group D. Responsive
Wholesalers exclude manufacturers and farmers because they are engaged primarily in production, but include retailers, as they are selling to the end consumer
Indicate whether the statement is true or false