According to the text, to develop a multi-item scale, all of the following must be done EXCEPT:

A) generate a pool of scale items.
B) reduce pool of items based on judgment.
C) collect data.
D) purify the scale based on statistics.
E) add additional items after statistical analysis.


E

Business

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Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk. The consumer purchase decision process for such staples involves ________, which is virtually a habit and typifies low-involvement decision-making.

A. rational problem solving B. extended problem solving C. limited problem solving D. routine problem solving E. situational problem solving

Business

On December 31 of the current year, the unadjusted trial balance of a company using the percent of receivables method to estimate bad debt included the following: Accounts Receivable, debit balance of $95,250; Allowance for Doubtful Accounts, credit balance of $921. What amount should be debited to Bad Debts Expense, assuming 6% of outstanding accounts receivable at the end of the current year are estimated to be uncollectible?

A. $5,715. B. $5,770. C. $5,660. D. $4,794. E. $6,636.

Business

Two types of retail institutions satisfy the broad definition of a department store: the traditional department store and the _____

a. full-line discount store b. hypermarket c. variety store d. retail catalog showroom

Business

The process of thoughtfully defining a firm's objectives and developing a method for achieving those objectives is referred to as ________ ________.

Fill in the blank(s) with the appropriate word(s).

Business