Only those who have a degree in business or marketing are eligible to apply for the position of content marketer at Amberfite, a public relations firm. In the context of human resource (HR) planning, which of the following concepts does this scenario best illustrate?
A. Job description
B. Job specifications
C. Employee separation
D. Employee selection
Answer: B
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"Doing good" and "doing well" are considered a double bottom line of values and profits for many organizations. Profits sometimes suffer as a result. This is one of the challenges of ________ marketing
A) societal B) sense-of-mission C) consumer-oriented D) customer value E) innovative
A sales manager is writing the script for his salespeople to follow when approaching new potential clients
What part of the process is most important for the manager to leave open for sales reps to flex according to the communications style of the prospective client? A) asking for the close B) presenting the benefits of the services C) developing rapport with the prospective client D) presenting the pricing structure E) discovering the prospective client's needs
Your cover letter should not
A) include specific evidence of your qualifications. B) show confidence in yourself and your abilities. C) mention the minor points of your résumé. D) stress reader benefits.
Suppose you are among those who believe that the NLRA should be transformed. What arguments support the claim that a complete overhaul is necessary? What alternative models might be considered as a replacement for the NLRA model of exclusive representation?
What will be an ideal response?