What is environmental scanning? Give an example of an opportunity and a threat that environmental scanning might identify for a suntan lotion company.
What will be an ideal response?
Environmental scanning occurs when a company creates a team of specialists to collect and evaluate environmental information. This process allows marketing managers to understand the external environment so that plans for the future can be made. The objective of gathering environmental data is to identify future market opportunities and threats.
Threats that might be identified for a suntan lotion company include fear of skin cancer by sunbathers, other health concerns, or lack of leisure time to spend in the sun. Opportunities might include the need for sun-blockers, waterproof formulas, or children's skin protection products. Another opportunity might be the status element associated with a tan.
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In terms of the hierarchy of effects model, conative message strategies would be most closely tied to the:
A) awareness and knowledge stages B) liking, preference, and conviction stages C) actual purchase stage D) awareness stage
Urban, Inc provides the following data
Urban, Inc Comparative Balance Sheet Year Ended Dec. 31, 2017 Assets Current Assets: Cash and Cash Equivalents $29,000 Account Receivable, Net 31,000 Merchandise Inventory 53,000 Total Current Assets $113,000 Property, Plant, and Equipment, Net 120,000 Total Assets $233,000 Liabilities Current Liabilities: Accounts Payable $4,300 Notes Payable 2,900 Total Current Liabilities $7,200 Long-term Liabilities 84,000 Total Liabilities $91,200 Stockholders' Equity Common Stock $37,000 Retained Earnings 104,800 Total Stockholders' Equity $141,800 Total Liabilities and Stockholders' Equity $233,000 Calculate the debt to equity ratio. (Round your answer to two decimal places.) A) 0.39 B) 0.05 C) 1.24 D) 0.64
Which of the following statements is true of a goods and services spectrum?
A. It exhibits different situations where services outweigh goods. B. It lets the marketer estimate the prices that should be associated with goods and services. C. It highlights similarities between goods and services. D. Itprovides a tool for analyzing the relationship between goods and services.
In a limited partnership at least one general partner must exist; that general partner has unlimited
liability. Indicate whether the statement is true or false