Advertising, public relations, and other forms of communication are critical tools in the marketing program and reflect the ________ (P) of the marketing mix
A) Product
B) Promotion
C) Price
D) Place
E) Process
B
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Using the fixed-time-period inventory model, and given an average daily demand of 15 units, 3 days between inventory reviews, 1 day for lead time, 30 units of inventory on hand, a service probability of 98 percent, and a standard deviation of daily demand is 3 units, which of the following is the order quantity?
A. About 36.3 B. About 56.8 C. About 42.3 D. About 59.8 E. About 30.4
The first step in moving into global markets is to evaluate the market opportunities.
Answer the following statement true (T) or false (F)
The law that sets the minimum wage and the 40-hour work week is the:
a. Federal Insurance Contribution Act. b. Social Security Act. c. Minimum Wage Act of 1986. d. Fair Labor Standards Act. e. Union Contract and Wage Act.
The ________ is in the process of forming a Western European political and economic community with a single currency and a common external tariff barrier toward nonmembers
A) Statute of Europe B) European Union C) North American Free Trade Agreement D) Association of Southeast Asian Nations