What do marketers consider a crucial component in a video?
A) product placement integrated into the script
B) the appearance that it was shot by an amateur
C) a hook that makes a message resonate with an audience
D) dialogue that must not be seen as entertaining
E) proprietary information that must not be shared
C
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Harry owns a Cadillac and a Porsche. Ryan has always wanted a Porsche and knows Harry owns one. Harry decides to sell his Cadillac and buy a BMW. A mutual friend of Ryan and Harry tells Ryan, "Harry's selling his car." Thinking Harry is selling the Porsche (he does not know he also has a Cadillac), Ryan calls Harry and says, "I'll give you $9,500 for your car." Harry, thinking Ryan is talking about the Cadillac, says, "You've got a deal." On what grounds is the above agreement open for rescission?
A. Mutual mistake B. Fraud C. Unilateral mistake D. Misrepresentation
Which of the following statements is true regarding preliminary analytical procedures for debt obligations and stockholders' equity transactions?
a. Trend analysis would not typically be performed for debt obligations. b. The long-term debt to equity ratio could be considered by the auditor as part of the preliminary analytical procedures. c. Because there are typically only a few stockholders' equity transactions, the auditor is not required to perform preliminary analytical procedures for stockholders' equity accounts. d. If unusual or unexpected relationships are identified by preliminary analytical procedures, the auditor should stick with the original expectations of misstatements, because this could be an anomaly and bias the audit overall.
Companies that base their business on the Web do not have international marketing problems
Indicate whether the statement is true or false
Product quality is harder to define and judge than service quality
Indicate whether the statement is true or false