Rory and Katie manufactured a smartphone-related product marketed for personal safety. Unsure about the best market segment to target, they developed a product for older adults and the general public. They also had a version of the product for children. Which of the following might be a cause for failure?
a. inattention
b. deviance
c. lack of ability
d. uncertainty
d. uncertainty
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Jane is a marketing researcher of a cellular service providing firm. She is conducting market research before the firm decides to launch its 4G services
After deciding on the research approach and instruments, what is the next step that Jane should follow? What are the three things that she is required to consider in this step?
One of the most influential models of attitudes and behaviors gives great weight to the importance of beliefs (i.e., information and facts that people believe) and values in determining one’s attitudes. In addition, this model also says that ________ influence our behaviors.
a. unconscious motives b. random thoughts and impulses c. leaders we admire (i.e., leaders with referent power) also d. peer pressure (i.e., subjective social norms)
A(n) ________ is the most common type of incentive plan. It compares a worker's performance against an objective standard with pay determined by his or her own performance.
A. stock plan B. gainsharing plan C. profit-sharing plan D. merit pay system E. individual plan
Luann needs to share changes to the company's benefits package with all employees. Luann is the ________ when she starts the transmission phase in the communication process.
A. receiver B. encoder C. sender D. messenger E. decoder