Emotional bias is likely to have which of the following effects on a seller's valuation of a business?
a. increase the valuation
b. decrease the valuation
c. no net effect on the valuation
d. an easier time negotiating
ANSWER: a
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The account executive normally performs all of the following functions, except:
A) actively seeks new accounts B) serves as a liaison between the client and the agency C) prepares ad copy D) helps define the theme of the overall IMC campaign
Mitchell, a small business owner, wants to motivate his employees while also cutting down the high cost of office supplies. He believes that most correspondence, reports, and sales receipts can be e-mailed. Therefore, he has decided to share the benefits of cost savings with his staff as long as they play their part in helping to cut office supply use. Which type of performance-based pay is this scenario an example?
A. profit sharing plan B. piece rate C. employee stock ownership plan D. gainsharing plan
What are the two types of trust that relationships of different depths (closeness) are characterized by?
What will be an ideal response?
Which of the following is NOT one of the four principles of positioning according to Jack Trout?
a. A company must maintain a strong labor base. b. A company must establish a position in the minds of its targeted customers. c. The position should be singular, providing one simple and consistent message. d. The position must set a company apart from its competitors. e. A company cannot be all things to all people—it must focus its efforts.