Program ROI is determined by which of the following?
a. Additional profit generated/program investment
b. # of customers lost/total # of customers
c. # new customers generated/program investment
d. # of key customers/total # of customers
a. Additional profit generated/program investment
You might also like to view...
When devising a channel strategy, it is necessary to be realistic about the intermediary's motives. What is "cherry picking" and how does it affect careful selection of a channel strategy?
What will be an ideal response?
Which of the following moral theories will help an anthropologist study ancient societies with an impartial and unprejudiced mindset, especially when it relates to comparing ethics and customs followed by ancient societies to those being followed by
present societies? A) Rawls's social justice theory B) utilitarianism C) Kantian ethics D) ethical relativism
Globalization is allowing countries to _________ many of their employers, particularly those in labor intensive, low paying industries that make a product that is transportable.
a. Retain b. Import c. Export d. Retire early
Tracer Corp, an exploration company, wishes to develop a silver mine on a piece of land known as the Harris tract. It lacked the capital to do so on its own, so it entered into negotiations with Big Tree Mining Ltd
for a joint venture on the project. The negotiations collapsed. Big Tree, believing Tracer's information that there was a rich silver vein on the Harris tract and knowing that Tracer did not yet own it, bought the land itself and subsequently developed the mine, making a huge profit. Which of the following is true? A) Tracer has no remedy unless it establishes that Big Tree owed it a fiduciary duty. B) Tracer has no remedy unless it establishes that Big Tree acquired the Harris tract pursuant to a constructive trust. C) Big Tree is liable to Tracer for breach of confidence D) Tracer has no remedy unless it establishes that Big Tree committed a breach of contract. E) Any one of A, B, or D