Situational Theory of Public was central to the World’s Toughest job campaign. Explain what “situation” was represented in the campaign.

What will be an ideal response?


The “situation” represented was that audience members could relate easily to the
content of the message. That meant they would be highly involved with the situation or
story of the campaign.

Communication & Mass Media

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Charles Laughton, the actor, perhaps gave his fines performance in the movie

a. The Private Life of Henry VIII b. Spartacus c. The Hunchback of Norte Dame d. Night of the Hunter

Communication & Mass Media

Marcus decides that he wants to give a persuasive presentation on the topic of blood donation,

however, he has never donated blood himself and doesn?t plan to participated in upcoming blood drives. Marcus should have paid closer attention to what aspect of topic selection? A) consider your audience B) consider the occasion C) consider your experiences and interests D) consider current events

Communication & Mass Media

In reality, the foundation for the development of the concept of degrees of freedom was:

a) A need to transform research findings b) Research in the medical field c) A fear of being wrong d) A way to compensate for statistical variance

Communication & Mass Media

Theorists interested in the press's role in a democracy or the operation of the media in an Islamic republic or an authoritarian state would most likely employ ________

a. hermeneutic theory b. post-positivism c. normative theory d. critical theory

Communication & Mass Media