The supermarket sells boxes of pink diapers and blue diapers. This is an example of segmenting by ________
A) gender
B) age
C) ethnicity
D) social class
E) geocoding
A
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Which of the following core defensive strategies is appropriate when a business is operating in a very unattractive market and has a very weak competitive advantage?
A) a harvest strategy B) a monetize strategy C) an optimize strategy D) a protect strategy E) an invest strategy
An auditor would consider internal control over an entity's payroll procedures to be ineffective if the payroll department supervisor is responsible for:
A. updating employee earnings records. B. having custody over unclaimed paychecks. C. hiring subordinate payroll department employees. D. applying pay rates to time tickets.
Small sellers should first concentrate their marketing efforts on reaching ________
A) approvers B) initiators C) influencers D) users E) initiators
A bar at the top of the page in an Internet survey that indicates how much of the survey still needs to be completed is called a(n) ____ bar.
A. drop-down B. radio C. push D. status