How can a business become an "informer" when tweeting about the business?
A) Respond to customer tweets quickly
B) Use hashtags to direct customers to other links
C) Provide interesting and useful information about products and services
D) Use RSS feeds
E) Use metrics to track online conversations and respond to those conversations
Answer: C
Explanation: C) Businesses can earn audience goodwill by becoming informers, providing their audiences with interesting and useful information about products and services.
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Which of the following is a factor considered by authorities in evaluating the mergers of banks?
A. The level to which the new bank increases competition in the market B. The number of employees in the new bank C. The adequacy of the financial and managerial resources of the new bank D. The value of the total assets owned by the new bank
If a company owns 90 percent or more of a subsidiary's stock, a merger may be effected with approval of the parent's board of directors alone, without resort to shareholders. This is called a:
a. parent-sub merger. b. board merger. c. short-cut merger. d. short-form merger.
Fresh Vegetables, Inc, a wholesaler, refuses to sell its produce to Good Mart Stores, Inc, a retailer. This is
a. "an unfair or deceptive act or practice.". b. a per se violation. c. not a violation. d. subject to analysis under the rule of reason.
Days to sell measures the average number of:
A. days' sales in accounts payable. B. days from the time inventory is purchased to the time it is sold. C. times per year receivables are collected. D. times per year inventory is purchased.