Martha is studying the impact that female writers and producers have on the portrayals of television women. She begins the study by doing a content analysis of the credits of prime time television programs and codes for the presence of female writers and producers. In order to determine whether the method of coding for gender using only the names is valid, she takes a subset of the programs,
contacts the studio, asks about the gender of the writers and producers, and then compares the results to the results obtained using only the names. This method of testing validity is called:
a. Concurrent validity
b. Construct validity
c. Face validity
d. Predictive validity
a
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What is the “marketplace of ideas,” and how is it affected by vertical and horizontal integration in media industries?
What will be an ideal response?
Alfonse thinks that the "C" he earned in Professor Ramirez's microeconomics class is
because Professor Ramirez is "out to get" Alfonse, rather than recognizing that poor performance on two exams dropped hi grade down. Alfonse has made a(n) A) stereotype. B) indirect check of perception. C) fundamental attribution error. D) selective recall.
During the ____ step, you should review the main ideas and emphasize the action being advocated in the speech.
a. attention b. satisfaction c. action appeal d. visualization
Editing in The Godfather draws from the tradition of ________
A) Soviet montage B) continuity C) German Expressionism D) A and B