Being credible to a connector means that a firm must do all of the following, EXCEPT

A) establish that it is a reliable source of information.
B) persuade the connector to accept a story sight-unseen.
C) demonstrate that it is well-qualified to present material on a topic.
D) prove to the connector's audiences that the organization is an authority and has expertise.
E) exercise diligence in gathering information and facts.


B

Business

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