The ways a brand's personality "comes through" are:

a. Through its identity and its image
b. The newspaper and radio advertisements
c. A positive image in the minds of the public
d. None of the choices


a

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. As of 2017, only 58% of U.S. adults have smartphones. 2. On average, Americans watch 7 hr of television in a day. 3. The Internet gives each user less freedom in what media they consume and when they consume it. 4. The Internet enables each user to create their own media content. 5. Sociologists are the only ones that study mass media. 6. The Sociological Perspective is a concept in which we as individuals make our own decisions based upon the environments and influences we encounter.

Communication & Mass Media

Karissa is about to address the Student Government Association about a proposal she has for improving their voting process. Gena encourages her to remove her lip ring and tone down her eye make-up before she leaves their room. Why?

a. She'll be listened to more attentively without those distractions. b. Conservative people are more persuasive. c. Jewelry encourages pseudolistening. d. Cultural rules encourage such behavior.

Communication & Mass Media

Because it moves from a general principle to a specific conclusion, reasoning from principle is the opposite of reasoning from specific instances.

Answer the following statement true (T) or false (F)

Communication & Mass Media

All of the following are tips your text offers for giving feedback the speaker can use except:

a. criticize speeches, not people b. be specific c. focus on what can be changed d. use the Cornell System

Communication & Mass Media