Explain how the message source affects consumers' perceptions of the message
What will be an ideal response?
The message source will affect how the consumer perceives the message. For example, highly credible sources—such as certain newspapers or professionals such as doctors and dentists—will be more persuasive. In some cases, the use of celebrity testimonials works well to persuade consumers to make the purchase.
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Black Cow Company bought merchandise on account from Lubbock Transport, invoice no. 3450, $1,650, terms 2/10, n/30 . Using the periodic inventory system, Black Cow Company would record a
a. credit to Purchases. b. debit to Purchases. c. debit to Accounts Payable, Lubbock Transport. d. credit to Cash.
Trueba Electronics Corporation has developed a new testing instrument-model JJ-92-that has been designed to outperform a competitor's best-selling instrument. Model JJ-92 has a useful life of 100,000 hours of service and its operating cost is $0.50 per hour. In contrast, the competitor's product has a useful life of 20,000 hours of service and has operating costs that average $0.80 per hour. The competitor's instrument sells for $109,000. Trueba has not yet established a selling price for model JJ-92.Required:From a value-based pricing standpoint:a. What is the reference value that Trueba should consider when pricing model JJ-92?b. What is the differentiation value offered by model JJ-92 relative to the competitor's offering for each 100,000 hours of service?c. What is model JJ-92's
economic value to the customer over its 100,000 hour useful life?d. What range of possible prices should Trueba consider when setting a price for model JJ-92? What will be an ideal response?
The third step in analyzing a transaction is to determine:
A) if the account balance will increase or decrease. B) the accounts that are involved. C) the type of accounts that are involved. D) which accounts are to be debited and credited.
All of the following are self-employment income except ____________.
A) net income of a sole proprietorship. B) dividends received by a corporate shareholder. C) fees received for serving as a director of a corporation. D) distributive share of partnership income from a partnership operating a business.