It becomes particularly urgent for a company to consider diversification when there are
A. opportunities to lower costs by entering closely related businesses.
B. diminishing market opportunities and stagnating sales in its principal business.
C. opportunities to leverage existing competencies and capabilities by expanding into businesses where these same resources are key success factors and valuable competitive assets.
D. needs to avoid putting all of its "eggs" in one industry basket.
E. opportunities to transfer a powerful and well-respected brand name to the products of other businesses and thereby increase the sales and profits of these newly entered businesses.
Answer: B
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Answer the following statement true (T) or false (F)